Away “Get Away”

Summer Campaign

Ah yes, a double entendre. This idea came from a deeply personal and fundamental loathing that I have for travel. Often, vacation can feel like an action movie. When you’re in a train station and you don’t speak the right language, when you’re pakcing your bags, running to a terminal etc.

Get Away is a CTA... delivered like a Jason Bourne movie.

We scripted and directed the still capture to create contrast between the “escape” and the “success.” The films begin with subjects in peril and end with saccarine vacation scenes.

The urgency that reads “I’m running for my life,” is actually “I need to get out my life for a week.”